Environmental Defence’s Just Beautiful Pledge exists so that consumers can make informed decisions about the products they buy and to promote the good work of manufacturers and retailers making and/or selling products that are free of the Toxic Ten ingredients. Environmental Defence has developed a set of benchmarks and tools to meet this pledge.

The Toxic Ten Ingredients:

  1. Triclosan
  2. Artificial Musk
  3. Phthalates
  4. Petrolatum
  5. Formaldehyde releasing agents: quaternium-15, diazolidinyl urea
  6. Parabens
  7. 1,4-dioxane, contaminant in Sodium Laureth Sulfate
  8. Silicone chemicals: Cyclomethicone, Cyclotetrasiloxane, Cyclopentasiloxane, Cyclohexasiloxane
  9. Coal Tar-derived colours
  10. BHA (Butylated Hydroxyanisole) & BHT (Butylated Hydroxytoluene)

Take this list with you by downloading a handy pocket guide.