Big Oil has a playbook for delaying climate action to keep its profits soaring. 

On this page explore ten tactics the fossil fuel industry is using to influence governments, mislead the public, and block the energy transition in Canada. Big Oil’s Playbook reveals how oil and gas companies operate, how they generate support for the industry and leverage it against effective climate solutions. Seeing how these tactics work together, it’s clear that the fossil fuel industry is using a comprehensive strategy to keep fossil fuels at the centre of our economy and society – despite the climate crisis, widespread health and ecosystem damage, and growing public costs of continuing to use coal, oil, and gas. Big Oil is determined to keep Canadians and international consumers hooked on climate-polluting oil and gas, so they can continue to pocket billions in profits.

Everywhere Advertisements & Greenwashing

Front Groups

The Illusionist – False Solutions

The “Good” Neighbour - Buying Community Consent

The Petro-Puppeteer – Influencing the Public

Curriculum Curator - Infiltrating Education

Relentless Lobbyists

The Revolving Door

The Municipal Manipulator

The Renewable Rundown - Undermining Climate Solutions

Big Oil’s Goals

Vector
Maintain industry’s social license
Layer_x0020_1
Expand oil and gas production
marketing1 1
Pocket billions in profits
rumor 1
Block climate policy

Read the full report on Big Oil’s playbook. It provides evidence for each of the tactics being used in Canada

Climate change impacts are here. To prevent extreme and life-threatening global heating, the production and use of coal, oil, and gas must decline as rapidly as possible. The energy transition around the world is accelerating. While other fossil fuel-exporting countries are making progress on the transition away from fossil fuels, Canada is falling behind. Why? Because Big Oil is using this playbook to keep Canada tethered to fossil fuels.