Big Oil has a playbook for delaying climate action to keep its profits soaring.
On this page explore ten tactics the fossil fuel industry is using to influence governments, mislead the public, and block the energy transition in Canada. Big Oil’s Playbook reveals how oil and gas companies operate, how they generate support for the industry and leverage it against effective climate solutions. Seeing how these tactics work together, it’s clear that the fossil fuel industry is using a comprehensive strategy to keep fossil fuels at the centre of our economy and society – despite the climate crisis, widespread health and ecosystem damage, and growing public costs of continuing to use coal, oil, and gas. Big Oil is determined to keep Canadians and international consumers hooked on climate-polluting oil and gas, so they can continue to pocket billions in profits.
Everywhere Advertisements & Greenwashing
Front Groups
The Illusionist – False Solutions
The “Good” Neighbour - Buying Community Consent
The Petro-Puppeteer – Influencing the Public
Curriculum Curator - Infiltrating Education
Relentless Lobbyists
The Revolving Door
The Municipal Manipulator
The Renewable Rundown - Undermining Climate Solutions
Big Oil’s Goals
Maintain industry’s social license
Expand oil and gas production
Pocket billions in profits