Media advisory/ Photo opportunity: Interactive sculpture made of 12000 plastic bottles shows scale of plastic pollution problem to Pride visitors

The installation is part of a growing call for government and industry to support an Ontario deposit return program for plastic bottles.

Toronto, Ont. – This weekend at Toronto’s Pride Parade, visitors will be able to experience what it’s like to be carried on a plastic wave in the Great Lakes. An all-day interactive art installation made of 12,000 single-use bottles will raise awareness about the magnitude of Ontario’s plastic pollution problem, and the pressing need for solutions — such as a deposit return program for plastic bottles.

At 50 per cent, Ontario has the worst recycling rate for plastic bottles in the country, and is one of only two provinces without a deposit system. Despite the Blue Box program, 1.5 billion plastic bottles end up in landfills or the environment in Ontario every year.

Environmental Defence spokespeople and the artist will be on-site for interviews between 12pm and 3pm on Saturday, June 23rd.

WHERE: Pride Wellness Zone, corner of Church St. and Gould St., Toronto

WHEN: Friday, June 22 – 7pm-10pm, Saturday, June 23 – 12pm-7pm, Sunday, June 24 – 12pm-10pm.

WHAT: A large art installation, created by Toronto artist Rebecca Houston and commissioned by Environmental Defence, made of 12,000 used plastic bottles collected around the GTA. Walk through the interactive installation to experience swimming through a sea of plastic waste. The project is part of Environmental Defence’s Cash it! Don’t trash it campaign in support of a deposit return program for plastic bottles in the province.

PHOTO OP: Pride visitors walking through and interacting with an art installation made of thousands of used plastic bottles.

About ENVIRONMENTAL DEFENCE (environmentaldefence.ca): Environmental Defence is Canada’s most effective environmental action organization. We challenge, and inspire change in government, business and people to ensure a greener, healthier and prosperous life for all.


For more information or to arrange an interview please contact:

Rachel Kitchin, Communications Manager, Environmental Defence; email – rkitchin@environmentaldefence.ca, phone – 416 323 9521 x. 246, cell – 416 805 0026.