Statement from Environmental Defence’s Ashley Wallis on Coca-Cola’s disappointing plastic bottle recycled content announcement

Toronto, Ont. – Today, Coca-Cola Global announced a commitment to have 50 per cent recycled content in its plastic bottles by 2030. This move is nowhere near enough to address the rapidly growing problem of plastic pollution in oceans, lakes, and rivers around the world.

Other bottling companies are already showing stronger leadership to address this issue. Evian has already committed to using 100 per cent recycled content by 2025. Ice River Springs in Canada already uses 100 per cent recycled content.

Meanwhile, in addition to today’s half-hearted commitment, Coca-Cola continues to lobby against solutions that are known to achieve reliable, stable, and high recycling rates. The industry association that represents Coca-Cola Canada has told us they won’t support a deposit return program in Ontario. This, even though Ontario has the lowest plastic bottle recycling rate in Canada, and there’s broad consensus that deposit return programs achieve high recycling rates.

If Coca-Cola was really serious about taking responsibility for its waste, it would reduce its use of single-use plastics and support deposit return programs around the world.

ABOUT ENVIRONMENTAL DEFENCE (environmentaldefence.ca): Environmental Defence is Canada’s most effective environmental action organization. We challenge, and inspire change in government, business and people to ensure a greener, healthier and prosperous life for all.

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For more information or interview requests, please contact: Jen Mayville, Environmental Defence, media@environmentaldefence.ca