For immediate release: September 12, 2017

Media Advisory/Photo Opportunity: This Saturday, volunteers will get the butts off of Kew-Balmy Beach
The event, taking place on International Coastal Cleanup Day, will educate beachgoers about the problem of cigarette butt litter

Toronto, Ont. – On September 16, volunteers will head to Toronto’s Kew-Balmy Beach to participate in a beach cleanup aimed at cigarette butt litter, as part of International Coastal Cleanup Day. The event is hosted by Environmental Defence’s Blue Flag program.

Cigarette butts are the most littered items on Canadian beaches. Even when beaches are cleaned every day, cigarette butts are too small for standard equipment to pick up. They don’t biodegrade, they leach toxic chemicals into the sand and water, and they can be ingested by wildlife.

Kew-Balmy Beach Cleanup Event

WHEN: Saturday, September 16, 2017
WHERE: Kew-Balmy Beach at the base of Lee Avenue, Toronto (see map)
TIME: 10 a.m. – 12 p.m.
PHOTO OP: Volunteers taking environmental action by picking up and sorting litter to protect and beautify one of Toronto’s beaches.
COST: The event is free. Register at:

ABOUT ENVIRONMENTAL DEFENCE ( Environmental Defence is the Canadian Operator of the Blue Flag Program. We are Canada’s most effective environmental action organization. We challenge, and inspire change in government, business and people to ensure a greener, healthier and prosperous life for all.


For more information, or interview requests, please contact:
Allen Braude,, 416-323-9531 ext. 247, (cell) 416-356-2587