CANMORE – The Rocky Mountain Soap Company’s owner and president, Karina Birch has joined the Cabinet for the Environmental Defence ‘Just Beautiful’ Campaign.
“We are pleased to welcome Karina Birch to the Just Beautiful Cabinet. Her involvement in the Just Beautiful campaign will help us further our goal to rid the Canadian personal care industry of toxic chemicals,” Executive Director of Environmental Defence, Rick Smith, said in an email announcing the appointment. “It’s thanks to the good work of business leaders like the Rocky Mountain Soap Company that Canadians can be Just Beautiful now.”
The goals of the Just Beautiful Campaign are to bring awareness to Canadians that there are toxic ingredients in most of the personal care products in the market right now, to educate consumers on what those ingredients are and how to avoid them, and work with governments to introduce tighter restrictions which will prevent manufacturers from being allowed to us these toxic ingredients as well as promote full disclosure of ingredients on labels.
“Our company’s core purpose is to remove toxins from the world. What better organization could we partner with as we pursue this never-ending quest than Environmental Defence and their Just Beautiful campaign?” noted Birch. “Our goals align perfectly and my hope is that by working together we can rally enough consumers around our cause to finally propel the change that we need to see in Canada’s regulations.”
The Rocky Mountain Soap Company will donate all the proceeds from the sale of their Pomegranate Day Cream between Aug. 1 and Sept. 14, 2012 to Just Beautiful and will raise awareness through its retail stores, web store, and social media channels encouraging people to support the campaign in any way it can.
Canadian consumers can get involved by making donations to the campaign by visiting and by signing a Just Beautiful petition either online or in any Rocky Mountain Soap Company store.
One petition asks for greater restrictions around toxins in personal care products and full disclosure of ingredients on labels. The other petition urges traditional cosmetic companies to avoid including any substances that are banned in Europe and that are known to be a risk to human health.
The Rocky Mountain Soap Company has 10 locations in Western Canada, including Canmore and Banff. Other location are Calgary and Edmonton (each with two stores), Winnipeg, Victoria, Vancouver, Banff, Canmore, and Whistler. Products purchased online ship worldwide.
Copy supplied by Rocky Mountain Soap Company