95 per cent of makeup contains toxins.
We hit the road to let companies know that’s got to change by making an artistic statement at four Ontario university campuses. At each campus, we created a mural with makeup which contains toxins.
Our message was simple: Let’s give Canadian cosmetics a makeover.
And people agreed. At the campuses in Toronto, Ottawa, Waterloo and Sudbury, they grabbed a stick of lipstick to add their voice to ours – one we hope the cosmetics industry hears.
If you weren’t on these campuses, don’t worry. You can avoid these toxics by using our handy shopping guide which tells you which toxic ten chemicals you should avoid.
You can also add your voice and let the cosmetics industry know it’s time for a change.
This October, we’re going to be hitting the streets of Toronto to let even more people know about this issue. We’re also going to be sending one of the four banners, that so many people signed with lipstick, to the four biggest makeup companies. In case you’re wondering, those would be Estée Lauder, L’Oréal, Proctor & Gamble and Unilever.
It’s time to give Canadian cosmetic companies a makeover. Join us now.