The Just Beautiful Campaign Cabinet is a group of volunteers who share a commitment to the goals of the campaign: giving the laws that regulate how personal care products are made and sold a makeover and, increasing labelling transparency. Cabinet members work to ensure that the funds necessary to make a difference are raised, and help publicize campaign milestones and events.
Ersilia Serafini is CEO of Summerhill, an organization that develops and executes strategies that move the market toward better choices for consumers and the environment. Ersilia is a highly energetic and entrepreneurial individual, recognized for her leadership in creating and managing some of the most innovative and effective public engagement and outreach programs in Canada.
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