For immediate release: July 18, 2017

Media Advisory/Photo Opportunity: This Friday, volunteers will get the butts off of Wasaga Beach

The event is part of the Butt-free Beach campaign to educate beachgoers about the problem of cigarette butt litter

Wasaga Beach, Ont. – On July 21, volunteers will head to Wasaga Beach to participate in a beach cleanup aimed at cigarette butt litter. The event is hosted by Ontario Parks, the Environment Network, the Lake Huron Centre for Coastal Conservation, Georgian Bay Forever, and Environmental Defence’s Blue Flag program.

Cigarette butts are the most littered item on Canadian beaches. Even when beaches are cleaned every day, cigarette butts are too small for standard equipment to pick up. They don’t biodegrade, they leach toxic chemicals into the sand and water, and they can be ingested by wildlife.

Wasaga Beach Cleanup Event

WHEN: Friday, July 21, 2017

WHERE: Wasaga Beach Area 5, 874-902 Shore Lane (northern terminus of Sunnydale Road), Wasaga Beach, Ont.

TIME: 10 a.m. – 1 p.m.

PHOTO OP: Volunteers taking environmental action by picking up and sorting litter to protect and beautify one of Ontario’s most popular beaches.

COST: The event is free. Register at: buttfreewasagabeach.ca

MORE INFO: The event is part of the Butt-free Beach campaign to raise awareness about the problem of cigarette butt litter. The campaign is being piloted at Beach Area 5, which will have cigarette butt receptacles, disposable ashtrays, and educational signage.

ABOUT ENVIRONMENTAL DEFENCE (environmentaldefence.ca): Environmental Defence is the Canadian Operator of the Blue Flag Program. We are Canada’s most effective environmental action organization. We challenge, and inspire change in government, business and people to ensure a greener, healthier and prosperous life for all.

ABOUT THE ENVIRONMENT NETWORK (environmentnetwork.org): The Environment Network is a non profit organization working with communities, the public, and all levels of government to ensure a healthy and sustainable environment, including the natural, physical, social, economic and cultural environments.

ABOUT THE LAKE HURON CENTRE FOR COASTAL CONSERVATION (lakehuron.ca): The Lake Huron Centre for Coastal Conservation was founded in 1998 with the goals of protecting and restoring Lake Huron’s coastal environment and promoting a healthy coastal ecosystem.

ABOUT GEORGIAN BAY FOREVER (gbf.org): Georgian Bay Forever is a charity dedicated to scientific research and public education on Georgian Bay’s aquatic ecosystems. Our mission is to protect, enhance, and restore the aquatic ecosystems of Georgian Bay, often referred to as Canada’s sixth Great Lake.

ABOUT ONTARIO PARKS (ontarioparks.com): Ontario Parks is responsible for the management and operation of provincial parks.  There are over 335 provincial parks in Ontario; more than 110 of these are operating parks that offer facilities for visitors.

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For more information, or interview requests, please contact:

Jennifer Mayville, jmayville@environmentaldefence.ca , 416-323-9531 ext. 228, (cell) 905-330-0172