Toronto, ON – Beginning today, artists will be taking to university campuses to raise awareness about toxins found in commonly used cosmetics and personal care products.
Initiated by Environmental Defence, the organization that has drawn attention to get bisphenol A (BPA) and other toxic substances out of Canadian consumer products, the installations will consist of 12′ x 5′ pieces of canvas artwork asking people if they know what’s in their makeup. Passersby will be prompted to sign, in lipstick, the canvas as a show of support for a petition calling upon the cosmetics industry to remove toxic chemicals from personal care products.
“University students are great consumers of cosmetics and personal care products,” said Maggie MacDonald, Toxic Program Manager, Environmental Defence. “As consumers demand safer products, we hope that manufacturers hear their call, and keep toxic substances out of cosmetics.”
These live educational art installations are the newest addition to Environmental Defence’s Just Beautiful program which was launched in 2010 to give personal care products a makeover through research and outreach to the public, industry, and the government.
The live art installations will take place in:

Toronto on September 11 at University of Toronto St George Campus from10am to 4pm
Waterloo on September 12 at University of Waterloo from 10am to 4pm
Ottawa on September 14 at University of Ottawa from 10am to 4pm
Sudbury on September 18 at Laurentian University from 10am to 4pm

“Canadians deserve to know what’s in the products they use, and to be protected from toxic substances in our personal care products,” MacDonald continued. “The Just Beautiful asks companies for clearer labelling and safer products, so we don’t need to be so choosey to ensure the safety of our families.”
Every day, Canadians are exposed to chemicals in their soaps, cosmetics, deodorants, perfumes, lotions and more—and not all these chemicals have been tested for safety. In fact, many are known or suspected of causing health problems like cancer, birth defects, infertility, breathing problems, neurological problems, and more. Under current laws, manufacturers don’t have to list all the ingredients in these products, making it difficult for Canadians to make informed purchasing decisions.
About Environmental Defence (www.environmentaldefence.ca): Environmental Defence is Canada’s most effective environmental action organization. We challenge, and inspire change in government, business and people to ensure a greener, healthier and prosperous life for all.
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For more information, images or to arrange an interview, please contact:
Stephanie Kohls, Environmental Defence, 416-323-9521 ext. 232; 647-280-9521 (cell);skohls@environmentaldefence.ca