Toronto – The organization that led the way on getting bisphenol A out of Canadian baby bottles; on getting a Green Energy Act in Ontario; and on creating the world’s largest Greenbelt in Ontario, will launch its latest campaign to friends and supporters today. Environmental Defence’s Just Beautiful campaign seeks to give Canadian cosmetics laws a makeover to ensure clean and safe products for all Canadians.
The campaign will test the cosmetics in Canadians’ makeup bags to see what is really in the products we use every day. The Just Beautiful effort aims to see the federal government ban the worst substances, as has already happened in Europe, and to require that all ingredients be clearly labeled so that Canadians know what they are putting on their bodies.
“Whatever we put on our bodies goes into our bodies and testing has shown that Canadians carry all sorts of harmful synthetic chemicals, like parabens, triclosan, and phthalates, in their bloodstreams” said Dr. Rick Smith, Executive Director of Environmental Defence, and co-author of the bestselling book “Slow Death by Rubber Duck:  How the Toxic Chemistry of Everyday Life Affects Our Health. “We’re asking industry and the government to get toxic chemicals out of our products so we can all be Just Beautiful.”
The party will take place at the home of Ray Civello, President of AVEDA CANADA, on Toronto’s Bridle Path.  “I’m proud to be involved with such an effective and groundbreaking organization that shares my vision of clean and safe products for Canadians, and I’m glad to see them put their experience to work on this important issue,” said Civello.
The newly appointed Just Beautiful Campaign Cabinet, who will work to garner support and attention from Canadians on the issue, will also be unveiled at the event. “Canadians need to know about the chemicals in their makeup and the impact on their health,” said Jennifer Ivey, Director of the Ivey Foundation. “I’m happy to lend my voice to this important campaign as Co-Chair of the Just Beautiful Campaign Cabinet.”
Since studies show that the average woman eats 4 pounds of lipstick in her lifetime, there is concern about the health impacts of cosmetic ingredients that are toxic or unregulated. Just Beautiful will follow up on Environmental Defence’s groundbreaking and successful work to protect Canadians from toxics in products, like restrictions on phthalates in toys, and the proposed ban on toxic flame retardants – a chemical in many consumer electronics that disrupts hormones.
About Environmental Defence (www.environmentaldefence.ca): Environmental Defence protects the environment and human health. We research solutions. We educate. We go to court when we have to. All in order to ensure clean air, clean water and thriving ecosystems nationwide, and to bring a halt to Canada’s contribution to climate change.
-30-
For more information, or to arrange interviews, please contact:
Erin Charter, Environmental Defence (416) 323-9521 ext. 258; (647) 280-9521 (cell)